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If you think you have an idea that could be a good fit for Kickstarter, create a draft project right now.

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There are a lot of things that can kill an idea. Most ideas don’t even leave your own head. Which isn’t necessarily a bad thing - most of them should probably stay there!

But if you think you have an idea that could be something, it’s still a fragile thing so you’ll need to nurture it.

One of the best (and easiest) ways you can do that is to create a draft Kickstarter project.

The process of structuring your thoughts is really useful, and it immediately gets you thinking about how potential backers (customers) would see your project.

At this first stage you don’t have to do that much. Write some words introducing the idea, think about some section headings that could structure your page, maybe take some photos, draw some sketches, or even record a quick pitch video on your phone.

The result of this might actually be that you think the idea is rubbish, and that’s fine too. Perseverance is a noble trait, but sometimes you need to know when you’re on to a loser.

I have a few draft Kickstarter projects still just sitting there. Some even include photos of real physical prototypes. For various reasons I didn’t chose to take them further, but I gave them a chance, and I may even come back to them one day.

What happens to ideas?

It’s easy to think that having a good idea is the most important thing. But that’s not the case. Ideas are cheap. Doing something with an idea is the hard bit.

The numbers in the diagram below are completely made up, but it makes my point. People often come to me with ideas they’re thinking of pursuing. Some of them are great ideas. Some even have patents pending. But a lot of them never see the light of day.

What happens to ideas

I don’t mean for this to put you off. Quite the opposite in fact. By getting your idea fleshed out into a draft Kickstarter page, and then getting to the point of sharing it, you can put yourself way ahead of most people.

Of course, there’s still a lot of work to do from that point, and then if you want to turn your idea in a profitable business that’s a whole other ballgame.

But success begins with not doing nothing.

So do something.

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Thanks to https://sankeymatic.com/ for the Sankey diagram tool.