Tag
- AI 3
- Brexit 1
- Guinness World Records 4
- Indiegogo 1
- Kickstarter basics 13
- Kickstarter project page 4
- behind the scenes 11
- case study 21
- data 15
- ecommerce 2
- ideas 10
- images 4
- interview 1
- launch 4
- manufacturing 8
- marketing 18
- pre-launch 1
- product design 14
- prototyping 4
- random 9
- rant 6
- shipping 2
- spam 1
- using Kickstarter 11
- videos 2
All My Kickstarter dashboards - Part 2
It’s a common rookie error to make a campaign as long as possible in the hope of raising more money. But in the data here there’s no correlation between funding length and total funding raised.
All My Kickstarter dashboards
A key part of the Kickstarter dashboard is a chart showing funding progress over time. Every chart tells a story. Here are my stories.
Why Indiegogo’s Shipping Guarantee Program is a Terrible Idea
If Indiegogo becomes only available to well-funded companies and people start to treat it as an online shop then that will be the beginning of the end for them.
Would you like to be part of a World Record?
This project shows that Kickstarter isn’t always about designing a physical product and then raising money to get it made.
A Classic Funding Curve & Topping £100k. My Kickstarter dashboards - part 4
Here’s the final part of my series looking into the funding dashboards of my latest three Kickstarter campaigns.
The First “Big One”. My Kickstarter campaign dashboards - part 3
This was my first “big one”. Here are the reasons this project did significantly better than my previous ones.
My Kickstarter campaign dashboards - part 2
One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.
One piece of luck. My Kickstarter campaign dashboards - part 1
Digging into the project progress for my very first campaign.
Is Kickstarter worth it? After 8 Kickstarter campaigns has Kickstarter delivered?
Does Kickstarter get you more customers than you could get running your own pre-launch campaign. Let’s look at the data.
Most things are normal. But the edges get the clicks
You don’t often hear in the news about normal things. They don’t make interesting content. But most things are normally and it’s worth remembering that.
Fascinating bullshit from ChatGPT (unless Adam Savage can prove me wrong)
I wondered if Adam Savage might have a favourite playing card. So I turned to by omniscient virtual assistant, ChatGPT and asked: “Does Adam Savage have a favourite playing card?”
Why Brexit is still hurting my business every day
I don’t tend to talk about politics here, and this isn’t really a political post, but I wanted to share my experiences of the pain caused by Brexit over the last few years.
Thoughts on being a world record holder
I recently became a world record holder. A bona fide Guinness World Record with a certificate, and it feels great!
Do repeat backers back early?
Digging into geography a bit more, where in the US are people backing? Do repeat backers back early?
After 8 Kickstarter campaigns, is it the same people coming back each time?
As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means analysing my backers.
Using ChatGPT for analysis of product feedback (and a warning)
With customer surveys and questionnaires, often the most interesting parts are the qualitative feedback. When you have loads of that data, ChatGPT can help.
What have I been talking about for the last year? (Part 3 - a case study)
This week I’m going to recap a series of posts I wrote covering the whole process of my last Kickstarter campaign from start to finish.
What have I been talking about for the last year? (Part 2 - What is Kickstarter?)
Here I’m taking a step back and going over the blog posts I’ve written that cover the foundations of what Kickstarter actually is.
What have I been talking about for the last year? (Part 1)
I've been writing every week for almost a year now for my Kickstarter blog. Although it's ostensibly about crowdfunding, it's really more generally about making things. Over the next few weeks, I'll be writing a mini series summarising and linking to some of my articles so far.
Kickstarter live case study. Step 7: fulfilment & shipping
Once you’ve come up with an idea, found an audience, raised the money and made the product, you have to ship it to people.