A key part of all strategies is to put together a Press Kit for your project. And this may well be easier than you think since you’ve pretty much done all the work anyway in putting your Kickstarter project page together.

What exactly is on a Kickstarter project page? Here are all the things you need to complete in order to pitch your product and story to backers.

The main hero image is massive part of a Kickstarter campaign. It's often the first thing a potential backer will see of your project.

When you create a Kickstarter project there are various components to the project page and your main hero image is a critical one of them.