How would you feel, and what would happen, if you reached 75%, 100%, 200% and 1,000% of your goal?

It’s a common rookie error to make a campaign as long as possible in the hope of raising more money. But in the data here there’s no correlation between funding length and total funding raised.

A key part of the Kickstarter dashboard is a chart showing funding progress over time. Every chart tells a story. Here are my stories.

Does Kickstarter get you more customers than you could get running your own pre-launch campaign. Let’s look at the data.

Digging into geography a bit more, where in the US are people backing? Do repeat backers back early?

As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means analysing my backers.

A key part of Kickstarter is the project dashboard. To give you an idea what to expect I’ll go through the dashboard from one of my recent Kickstarter projects and break it down.

Last week my Kickstarter campaign finished and in the end it was 815% funded. Here’s what happens now.

Spam is an unfortunate part of the online world and Kickstarter is no exception. As soon as you launch your Kickstarter project you’ll start to have people getting in touch offering to help your campaign.

The collaborator feature in Kickstarter is powerful, but rather crudely implemented so be thoughtful about who you give access to.

I’ll save you googling “when should I launch my Kickstarter?” The answer you’ll get is: a Tuesday in May at 8am EST.

One thing I see all too often is people trying to run their own Kickstarter project without having backed someone else’s before. Here’s why I think that’s a mistake.