When you create a Kickstarter project there are various components to the project page and your main hero image is a critical one of them.

One thing I see all too often is people trying to run their own Kickstarter project without having backed someone else’s before. Here’s why I think that’s a mistake.

Almost a decade ago I wrote a blog post about products being crap. Six Kickstarter projects and over $200k later I’ve set up Roast my Kickstarter to help others crowdfund their ideas. Here’s how I got here…