There are billions of LEGO bricks covered in the brand name. How the company is able to do that is a great example of manufacturing techniques and economies of scale.

Some world records mark noble achievements. The best of what humans can do. Striving to be faster, higher, stronger. Many are silly and ridiculous.

When you accept that you don't have to do everything yourself, you can be liberated by the realisation that you can in fact make anything.

How do you define the success of a product? How could I possibly call out the most perfectly designed product ever? The Fender Telecaster is a contemporary of both a 1950s Telefunken valve radio and an Apple Vision Pro.

A key part of Kickstarter is the project dashboard. To give you an idea what to expect I’ll go through the dashboard from one of my recent Kickstarter projects and break it down.

Wanting something better than a crap product that’s destined to end up in landfill after a short and shallow life.

Many years ago I noticed that some categories of product have a much greater tendency to be ugly than others. (Apologies to all the brands I mention by name in the piece.)

Dhruv Kumar - “don't let the fear of failure stop you. In my case, failing was actually good because it showed me how to really play the game.”

Product designer, engineer, filmmaker, photographer, copywriter, graphic designer, accountant, buyer, salesperson, marketing guru.

Making is actually the easy bit. That isn't to say that the whole process is easy, otherwise everyone would do it. What I really meant is that it's not difficult in the way that most people think.

Last week my Kickstarter campaign finished and in the end it was 815% funded. Here’s what happens now.

You’ve come up with a product idea, and Kickstarter has shown you that people actually want it. Now you have to make it.

Final preparation for a Kickstarter campaign and then launch day!

The pre-launch phase of a Kickstarter campaign. What you need to do before launching.

Here are my key considerations when kicking off a new product development project.

I’m going to attempt to beat the world record for the smallest pack of playing cards.

Amazon has become so bad from a user experience point of view that I'm genuinely embarrassed to have my products listed amongst all the crap on there.

Happy new year! Wishing everyone the best for 2024.

Using tools like ChatGPT, it’s easy to get lazy and complacent with our research and fact checking.

There are always a lot of numbers thrown around when it comes to Kickstarter and you need to be careful in how you interpret them.