Kickstarter is a type of rewards-based crowdfunding. This is distinct from other crowdfunding such as equity crowdfunding or loan crowdfunding. Fundamentally they are all about raising money in one way or another, but they’re very different from each other.

If you think you have an idea that could be a good fit for Kickstarter, create a draft project right now.

What exactly is on a Kickstarter project page? Here are all the things you need to complete in order to pitch your product and story to backers.

The main hero image is massive part of a Kickstarter campaign. It's often the first thing a potential backer will see of your project.